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Keyword research is KEY! Top 3 advice.

Keyword research is KEY! I know that sounds funny but that's only because it's meant to make an impact. Never neglect keyword research. Do it thoroughly and you will make your marketing efforts much easier.  



My top 3 advice for you when you do keyword research are as follows.

1. Start somewhere. Imagine a few keywords 10 to 20, how would a client or interested person, will search for that specific product or service you sell or provide. Then use a tool like Google Keyword Planner, and paste those keywords you thought of. Google Keyword Planner will tell you how many searches each query gets per month. You will then have an estimated search volume. Plus you will get lots of related keywords, right on the table. Some of them will be unrelated but if you look at them all, you will really get more working keywords.

2. Look at your competitors. Your competitors already have an established website, that means they already worked on this keyword research. Use the work they did and take free advice. Find great keywords your competition uses. Look at their meta descriptions, meta titles, meta tags and you will get lots of ideas.

3. Look for semantic keywords. These semantic keywords are somehow related to the main keyword and can be found on the bottom of a Google search page, after you get a search.

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